The Purpose of Music Videos

The purpose of music videos is to not only promote the band, but their album, their label and respectively their image, with fans buying into the bands/artist’s style and personality. Firstly, a music video is a type of promotion that can reach far across countries for anyone with a computer or laptop to view through private sites or YouTube. A music label often calculates profits over a 15 year or so period, using promotional advantages such as trailers, music channel’s and website’s which will in turn bring them newer viewers over time. Synergy is used to promote a product through other media products; often music videos will display another product which will benefit the producers because in turn they will receive a lot of money. For example, rappers and R’n’B artist’s often have well-known brand cars appear in their music videos like Lamborghini’s, with the Lamborghini company paying the label and artist to display their product within the video. In addition, the songs displayed within a music video are often cleaner as opposed to a live version. This is because a live version will often contain crowds screaming or a band/artist underplaying their songs. For example, often rock bands will have live versions included on their albums and DVD releases as opposed to R’n’B artist’s that only perform within a studio; this is because rock bands/artist’s tend to give great live performances while R’n’B artist’s often if not always lip sync which gives them a disadvantage. Also, a rock song is more emphasising than a pop song, often being louder while a pop song is relatively quieter.